Raphaël Metter-Rothan
Lead | Digital marketing and media | Intrapreneur | Marketing transformation ninja
Professional Status
Employed
Open to opportunities
About Me
Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Brand Strategist and Operations Director
Sens Inédit, a national advertising and communication agency. France
January 2011
to July 2014
Full-time
Montpellier
France
- Member of the executive board. Contributing to the firm's strategic decisions
- Management and development of all customer portfolios. Profit margin: €4-5 million pa
- Communication strategy development and implementation
- Management, supervision and coordination of a team of six
- Built an efficient professional relationship with the creative team
- Project coordination and follow-up
- Creating new project management processes
- Answering customer requests
Detailed Description
- Main customers:
Montpellier Urban Conglomeration (http://www.montpellier-agglo.com)
Regional Council (http://www.laregion.fr)
Food, wine and touristic brand "Sud de France" (http://www.sud-de-france.com)
French Railways (http://www.rff.fr/en/)
Winegrowers Cooperative "Vins Pays d'Oc IGP" (http://www.paysdoc-wines.com/en/consumers)
Achievements
I. Launching and developing Montpellier as a regional brand – Montpellier Urban Conglomeration
- Analysis of the customer’s vision, benchmarking of international regional brands, field study of Montpellier’s business community
- Developing brand communication strategy
- Multimedia promotional campaign (print, social media, website, online influencer community, public relation, brand events…)
- Supervision of communication: website, brand magazine, brand social network, brand events
- Management of all projects and teams (strategic, creative, executive and sale’s team)
Result: 600 business ambassadors in 3 months, 4000 guests at the launching event, many national press impact
http://www.montpellier-unlimited.com/en
http://www.sensinedit.fr/index.php/experiences/projet/86/montpellier-unlimited-le-magazine-montpellier-agglomration
II. Launching a national advertising campaign to improve the image of “Vins Pays d’Oc” and to promote their wines – Winegrowers cooperative “Pays d’Oc IGP”
http://sensinedit.fr/index.php/experiences/projet/30/campagne-t-2011-interprofession-des-vins-du-pays-doc
Result : communication reward at the "Trophées de la Communication 2011" - Analysis of the customer’s vision, benchmarking of international regional brands, field study of Montpellier’s business community
- I joined the company as Senior Account Executive then I was promoted to Account Director
Company Description
Paris and Montpellier agencies, France.
Lisalou Groupe (http://www.lisalougroupe.fr/)
Since july 2014, Sens Inédit agency has been rename as "Ivoire" agency (http://www.ivoireconseil.fr/).
Lisalou Groupe (http://www.lisalougroupe.fr/)
Since july 2014, Sens Inédit agency has been rename as "Ivoire" agency (http://www.ivoireconseil.fr/).
Company website