Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Achievements
I. Launching and developing Montpellier as a regional brand – Montpellier Urban Conglomeration
1. Analysis of the customer’s vision, benchmarking of international regional brands, field study of Montpellier’s business community
2. Developing brand communication strategy
3. Multimedia promotional campaign (print, social media, website, online influencer community, public relation, brand events…)
4. Supervision of communication: website, brand magazine, brand social network, brand events
5. Management of all projects and teams (strategic, creative, executive and sale’s team)
Result: 600 business ambassadors in 3 months, 4000 guests at the launching event, many national press impact
II. Launching a national advertising campaign to improve the image of “Vins Pays d’Oc” and to promote their wines – Winegrowers cooperative “Pays d’Oc IGP”