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Raphaël Metter-Rothan

Lead | Digital marketing and media | Intrapreneur | Marketing transformation ninja

Professional Status
Employed
Open to opportunities
About Me
Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.

Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.

Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
  • Build the strategic vision of an in-house media buying and data-driven initiative and oversee its rollout, as well as the evangelization of omnichannel media specialty within the organization.
  • Responsible of the in-house media buying project
  • Build a robust ROI framework for the trading desk, insuring its profitability
  • Mentor a cross-skilled team of 10 senior to intermediate media experts (programmatic, social, SEM, offline)
  • Develop on-going audits and roadmaps to improve digital media best practices based on the highest industry standards
  • Act as strategic advisor by redefining operational and human ressources workflows
  • Support HR and headhunt of seasoned media talent