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Raphaël Metter-Rothan

Lead | Digital marketing and media | Intrapreneur | Marketing transformation ninja

Professional Status
Employed
Open to opportunities
About Me
Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.

Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.

Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
  • Created a robust business plan of an in-house media buying department within the marketing line of business and oversaw its execution.
  • Lead digital media audits
  • Built and pitched internalization business plan to C-Level executives
  • Created the in-house trading desk team
  • Defined & implemented the marketing technology architecture
  • Developed the media digital training program
  • Acted as strategic advisor by redefining operational and human ressources workflows
  • Support HR and headhunt of seasoned media talent