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Raphaël Metter-Rothan

Lead | Digital marketing and media | Intrapreneur | Marketing transformation ninja

Professional Status
Open to opportunities
About Me
Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.

Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.

Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
  • Build the strategic vision of an in-house media buying and data-driven initiative and oversee its rollout, as well as the evangelization of omnichannel media specialty within the organization.
  • Responsible of the in-house media buying project
  • Build a robust ROI framework for the trading desk, insuring its profitability
  • Mentor a cross-skilled team of 10 senior to intermediate media experts (programmatic, social, SEM, offline)
  • Develop on-going audits and roadmaps to improve digital media best practices based on the highest industry standards
  • Act as strategic advisor by redefining operational and human ressources workflows
  • Support HR and headhunt of seasoned media talent
  • Created a robust business plan of an in-house media buying department within the marketing line of business and oversaw its execution.
  • Lead digital media audits
  • Built and pitched internalization business plan to C-Level executives
  • Created the in-house trading desk team
  • Defined & implemented the marketing technology architecture
  • Developed the media digital training program
  • Acted as strategic advisor by redefining operational and human ressources workflows
  • Support HR and headhunt of seasoned media talent
  • In charge of setting up and developing the brand new french company Black Angus in North America
  • Ecommerce strategy development and implementation
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Upgrading professional expertise & Professional project

July 2014 to November 2014
  • Upgrading professional expertise
    • Intensive « English Business » training (from july to december). BULATS Certification, Cambridge University, level CEFR - C1.
    • Self e-learning: focus on e-marketing & brand strategy

    Project – Developing a professional project
    • Step 1 : Active work exploration and visa application in order to relocate to Canada
    • Step 2 : In charge of setting up the brand new french company Black Angus in North America - mission surrounding various market analysis, prospection basis -
  • Member of the executive board. Contributing to the firm's strategic decisions
  • Management and development of all customer portfolios. Profit margin: €4-5 million pa
  • Communication strategy development and implementation
  • Management, supervision and coordination of a team of six
  • Built an efficient professional relationship with the creative team
  • Project coordination and follow-up
  • Creating new project management processes
  • Answering customer requests
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  • Management of corporate accounts. Profit margin: €600K pa
  • Communication strategy development and implementation
  • Answering customer requests
  • Invoicing
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  • Answering customer requests
  • In charge of customer and supplier relations
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Others jobs

Different firms
June 2002 to August 2007
  • Training-course :
    > Servitec : sales and communication team, 2005-2006 - http://www.servitec-sa.com/eng
    > Plakar Concept, 2004-2005 : sales team - http://www.plakar.fr

    Others jobs :
    > receptionist in an hotel
    > retail sales assistant in a sports shop
    > project manager to promote a new software
    > barman
    > building worker
    > delivery man
  • Sport : trail running, mountain biking, hiking
  • Travelling
  • Reading : biographies, novels
  • Digital media
  • Marketing transformation
  • Programmatic media buying
  • Data driven marketing
  • Digital talent recruitment
  • Change management
  • Digital marketing and media advocacy
  • Team management
  • Agency (advertising/media) and brand experience
  • Go to market strategies
  • Proven leadership skills
  • Expert in advising and guiding customers about brand and advertising strategies
  • Excellent decision making skills
  • Resourceful
  • Ability to reinforce team-spirit
  • Good at working in a team
  • Well-organized
  • Work well under pressure
  • Adaptable
  • Excellent communication skills
  • French : mother tongue
  • English : good working knowledge
    BULATS test, University of Cambridge, CEFR level : C1
  • German : basic
  • Pack Office
  • Photoshop, Illustrator, Indesign

BA Degree in Advertising and Communication

Robert Schuman University - Strasbourg, France

September 2006 to June 2007
Equivalence : Bachelor

  • Strategy, marketing and business management
  • Team and project management
  • Advertising and communication strategies
  • Market analysis and market studies

French : Licence Professionnelle Activités et Techniques de Communication, mention Métiers de la Publicité

Higher National Diploma in Sales and Customer Relations

Chamber of Commerce – Strasbourg, France

September 2004 to June 2006
Equivalence : DEC

  • Economy, law and business management
  • Sales techniques and communication
  • Marketing

French : BTS Négociation et Relation Client

Training Workshop - Multi-project Management

Comundi - Paris, France

December 2012
  • Multi-project management and processes
  • Cross disciplinary management and communication