Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Build the strategic vision of an in-house media buying and data-driven initiative and oversee its rollout, as well as the evangelization of omnichannel media specialty within the organization.
Responsible of the in-house media buying project
Build a robust ROI framework for the trading desk, insuring its profitability
Mentor a cross-skilled team of 10 senior to intermediate media experts (programmatic, social, SEM, offline)
Develop on-going audits and roadmaps to improve digital media best practices based on the highest industry standards
Act as strategic advisor by redefining operational and human ressources workflows
Upgrading professional expertise
- Intensive « English Business » training (from july to december). BULATS Certification, Cambridge University, level CEFR - C1.
- Self e-learning: focus on e-marketing & brand strategy
Project – Developing a professional project
- Step 1 : Active work exploration and visa application in order to relocate to Canada
- Step 2 : In charge of setting up the brand new french company Black Angus in North America - mission surrounding various market analysis, prospection basis -
Others jobs :
> receptionist in an hotel
> retail sales assistant in a sports shop
> project manager to promote a new software
> barman
> building worker
> delivery man
- Strategy, marketing and business management
- Team and project management
- Advertising and communication strategies
- Market analysis and market studies
French : Licence Professionnelle Activités et Techniques de Communication, mention Métiers de la Publicité